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AkweyaTV > Blog > Development > API Trains Media Professionals on Social Cohesion Reporting
DevelopmentGeneral News

API Trains Media Professionals on Social Cohesion Reporting

Onyekachi Eke
Last updated: June 27, 2025 6:55 am
By Onyekachi Eke
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8 Min Read
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Media stakeholders in Abuja completed a comprehensive capacity-building workshop organised by the Africa Polling Institute (API) on Thursday, June 26, 2025. The one-day intensive training titled “Promoting Effective Media Reportage through the Use of Social Cohesion Data: A Capacity Building Workshop for Public Communications and Media Stakeholders” focused on promoting effective media reportage through the use of social cohesion data.
Addressing Media’s Role in National Unity
The workshop addressed a critical gap in Nigeria’s media landscape, where, despite extensive social cohesion data being available from surveys and early warning systems, media professionals often lack the tools to effectively translate this information into constructive public discourse.
Dr Adeniyi
Dr Olusoji Adeniyi, who opened the session, emphasised the workshop’s timeliness given Nigeria’s deepening divisions along religious, ethnic, and political lines.
“As a country, we are blessed with multiple nationalities, and when I say nationalities, I’m talking about the specific group of people that used to live together as micro-units in various communities, bound together by the proclamation that we are one Nigeria. And as one Nigeria, we are expected naturally to live together in peace and harmony. But to achieve all of that, and as a nation, we have a challenge of how to blend the thinking across the various groups,” he began his address.
“As journalists, how do we tell the story in a way that unites us?” he asked.
He said that as national divisions deepen, the role of media in either exacerbating tensions or promoting healing becomes more crucial.
Comprehensive Training Modules
The workshop comprised five specialised modules designed to transform how media professionals approach social cohesion reporting.
API’s Executive Director, Professor Bell Ihua, mni, led the opening module “Understanding Social Cohesion” by providing essential context about the organisation and its mission. He introduced the API as an independent, non-partisan, non-profit think tank with a clear mandate.
Prof Ihua explaining the importance of social cohesion reportage

“The main objective is to produce and disseminate credible, critical Africa-led and Africa-owned data to support public policy decisions,” Professor Ihua explained, outlining the rationale behind the workshop.

The session delved into key concepts and regional contexts, drawing extensively from findings of the Nigeria Social Cohesion Survey (NSCS). Professor Ihua stated that social cohesion definitions vary significantly across different national contexts, noting that Nigeria’s understanding differs markedly from countries like Canada.

He identified social cohesion as fundamental to Nigeria’s challenges, defining it in practical terms: “At the root of one of the challenges facing this country is the cohesion question. The concept of social cohesion means that citizens of a country have willingly decided to cooperate.”

Professor Ihua concluded by highlighting how survey data could enhance journalistic practice, explaining that the research findings would help journalists develop more informed perspectives and construct more nuanced stories about social dynamics in Nigeria.

The second module, “Reporting for Unity – Principles of Cohesion-Sensitive Journalism,” was facilitated by AkweyaTV‘s CEO, Odoh Diego Okenyodo. He focused on principles of cohesion-sensitive journalism, media ethics, and conflict-sensitive language to counter divisive narratives.
Mr Okenyodo urged journalists to “humanise” reporting

He stated that Nigeria is at the crossroads and explained that certain decisions had been made at those points that were leading the nation along a certain path. He went on to describe that a nation is a story, a pack of stories, a series, and that journalism lies at the core of this.

Mr Okenyodo challenged the journalists to adopt responsible reporting practices in conflict situations. He urged them to be mindful of conflict-sensitive language while actively exploring potential solutions and highlighting peace-building efforts in their coverage.

The media trainer emphasised the importance of representing diverse perspectives and experiences within conflicts, ensuring that all voices are heard rather than focusing on a single narrative.

His comments sparked discussion around the contentious issue of ethnic profiling in journalism. While some participants argued that identifying the ethnic groups involved in conflicts is necessary for accurate reporting, Mr Diego raised a critical counter-question: what about the innocent members within those ethnic groups who may face discrimination as a result?

This exchange highlighted the delicate balance journalists must strike between factual reporting and responsible coverage that doesn’t perpetuate harmful stereotypes.

Mr Okenyodo concluded his session by urging the journalists to counter divisive narratives in fragile contexts by avoiding sensationalism. He reiterated the need to consider the broader impact of their reportage and encouraged them to consistently highlight positive examples and peace-building initiatives, even within conflict situations.

The Executive Secretary of the Network of Practising Non-Oil Exporters of Nigeria, Mrs. Titilope Ojo, conducted the third module, Media and National Identity,” addressing how media shapes identity while encouraging responsible nationalism and addressing harmful stereotypes.
Dr. Obiora Chukwumba from Veritas University, Abuja, provided practical training on framing techniques, narrative design, and inclusive storytelling with multimedia examples. “Storytelling and Framing”
Module five, presented by Dr. Hamisu Sani Muhammad, offered practical tools for integrating social data, amplifying marginalised voices, and incorporating fact-checking into editorial practice.
Expected Impact
Participants will gain skills to craft media reports, stories, and opinion pieces that reflect socially cohesive reportage. The workshop aims to prepare media stakeholders for the upcoming 2025 Social Cohesion Survey launch and enhance their understanding of how to inform policy impact through responsible journalism.
The training is designed to build competencies in data storytelling, responsible reporting, and avoiding polarisation in media coverage.

Building Media Capacity for National Development

Participants at the training

The workshop is an investment in media capacity building, recognising journalism’s critical role in shaping public discourse and national unity. By providing journalists with analytical tools and ethical frameworks, API intends to transform how social issues are reported and discussed in Nigerian media.

The workshop attracted media practitioners, editors, journalists covering social beats, public information officers, social media influencers, on-air personalities, and print media professionals from various outlets in Abuja. Participants actively engaged in interactive sessions throughout the workshop and expressed commitment to implementing cohesion-sensitive reporting practices in their respective organisations.

API has conducted nationwide surveys on social cohesion in Nigeria, revealing that many stakeholders remain unaware of available insights or are unable to apply them meaningfully.

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