In a bold move to embrace the digital transformation of the broadcasting landscape, Radio Nigeria recently announced the appointment of Mrs Ehizogie Ohiani as the General Manager of its groundbreaking online radio channel, Click Naija. The station, which marks a significant departure from the traditional terrestrial broadcasting approach, is set to revolutionise how Nigerians access and engage with media content.
Ehizogie Ohiani, a seasoned media professional with an illustrious career spanning both local and international platforms, is no stranger to innovation and impactful storytelling. Having played a pivotal role in the inception and establishment of Click Naija, Ohiani’s appointment as the first head of the channel is a testament to her expertise and dedication.
Throughout her career, Ohiani has served as a Training Manager at the BBC Media Action Nigeria, where she mentored media professionals across Nigeria and spearheaded teams of producers and trainers to create compelling content for development and change. Her commitment to using media as a catalyst for social change has garnered recognition, including awards from organisations such as the International Women’s Media Foundation (IWMF) USA and the Journalists Against AIDS Nigeria & Red Ribbon Awards.
Click Naija represents Radio Nigeria’s foray into the realm of fully online broadcasting, catering to the digital preferences of today’s audiences. The channel operates through various digital platforms, including its official website, YouTube, and prominent social media handles, extending its reach to tech-savvy Nigerians. With its digital footprint firmly established, Click Naija aims to reach a quarter of Nigeria’s vast youth population, addressing their concerns and fostering meaningful dialogue.
One of Click Naija’s flagship initiatives, the ‘Click Naija Heroes Challenge,’ celebrates young heroes of change who emerged during the COVID-19 pandemic lockdown. By highlighting these inspiring stories, the channel creates a sense of community and encourages positive action among Nigerian youth. Furthermore, programmes like ‘Click Naija Connect’ and ‘Youth Assembly Show’ provide platforms for young individuals to discuss their participation in the country’s political landscape.
Nigeria boasts the world’s largest youth population, with approximately 70% of its over 200 million citizens falling into the youth category. Click Naija’s ambitious target of connecting with a significant portion of this demographic by the end of 2023 underscores its commitment to becoming a prominent voice among Nigerian youth.
The brainchild of Mercy Njoku, former General Manager of Kapital FM, Radio Nigeria Abuja, Click Naija emerged from a vision to engage and empower the younger generation. Njoku assembled a team of young journalists from various departments of Kapital FM Abuja, leading to the creation of Click Naija. This online radio channel aims to provide entertaining yet informative content tailored to individuals between the ages of 18 and 45, thereby contributing to both personal growth and national development.
Click Naija emerged from a vision to engage and empower the younger generation. This online radio channel aims to provide entertaining yet informative content tailored to individuals between the ages of 18 and 45, thereby contributing to both personal growth and national development.
Amid the ongoing digital revolution in broadcasting, Click Naija’s emergence as a fully online radio station positions Radio Nigeria as a frontrunner in adapting to the evolving media landscape. While traditional radio remains relevant, the dominance of online platforms for news, agenda-setting, and public discourse cannot be denied. The transition of Click Naija from a unit under Kapital FM Abuja to an independent channel underlines Radio Nigeria’s strategic focus on staying at the forefront of broadcasting trends.
According to Mrs Ohiani, “The journey to establish Click Naija has been marked by challenges the team has steadfastly overcome. From securing a suitable studio location to setting up a state-of-the-art digital audio/visual studio and providing digital journalism training to the team, Click Naija has demonstrated resilience in the face of obstacles. The station’s current studio, situated on Studio 6, Ground Floor, Radio House Studio Annex, is a testament to its dedication to providing top-quality content to its audience.”
As Click Naija continues to chart new territory in the online radio landscape, the appointment of Ehizogie Ohiani as its General Manager adds a layer of expertise poised to propel the station’s impact to greater heights. The channel’s commitment to empowering youth voices and navigating the digital age of broadcasting is a significant step towards redefining the future of media engagement in Nigeria.