The AfriCulture Fashion Show & Awards has announced a strategic partnership with Tin City Fashion Week, a move aimed at elevating indigenous Nigerian textiles on the global fashion stage while advancing advocacy for African cultural identity and social impact.
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The collaboration was formalised during a strategic meeting held in Jos on Sunday, December 28, 2025. At the meeting, Chief Christabel Bentu, Chief Executive Officer of Tin City Fashion Week, revealed that the platform will prominently showcase Guodo, the iconic handwoven fabric of North-Central Nigeria, at the upcoming AfriCulture Fashion Show & Awards.
Traditionally produced on locally made African looms, Guodo is widely regarded as a timeless symbol of African heritage, craftsmanship, and cultural continuity. According to Bentu, the decision to foreground the fabric reflects a broader commitment to reposition indigenous textiles as premium cultural exports.
“We are coming fully prepared with five A-list designers, top Nigerian models, and celebrities to make a bold statement,” Bentu said. “African fashion has come to stay, and through Guodo, we will tell our story to the world, all for the love of Africa.”
Based in Jos, Plateau State, Tin City Fashion Week has built a reputation as a leading fashion and cultural platform dedicated to promoting African creativity, indigenous fabrics, and emerging designers. The event is known for blending runway excellence with cultural storytelling, celebrating heritage, innovation, and social impact through fashion.
Bentu further stressed that fashion must transcend aesthetics to serve as a catalyst for social transformation, noting that empowering the African boy child is critical to building a balanced and fulfilled future generation.
Welcoming the collaboration, the organiser of AfriCulture Fashion Show & Awards, Ambassador David Allgreen, described the partnership as timely and purpose-driven.
“This collaboration affirms the vision of AfriCulture, using culture, fashion, and storytelling to restore dignity, confidence, and opportunity to the African boy child,” Allgreen said. “Tin City Fashion Week brings credibility, creativity, and cultural depth to this mission.”
The AfriCulture Fashion Show & Awards continues to position itself as a pan-African platform that merges fashion with advocacy, using creative industries as tools for cultural diplomacy and social change.
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