My name is Agha Oluchukwu Amadi, and I am a Mass Communication student at the Federal University of Lafia. On 14 September 2026, I began my industrial training at ISU Media Ltd, home to Akweya TV. As I approached my final year, I looked forward to gaining practical experience, learning from professionals and discovering how classroom knowledge could be applied in a real media environment.
Over six weeks, ending on 23 October 2026, I took on responsibilities across journalism, public relations, digital content and development communication. The experience introduced me to different aspects of the communication profession while giving me opportunities to develop my skills, learn from feedback and build meaningful relationships.
Beyond the assignments, the people I met and the lessons I learnt made the journey a memorable part of my academic and professional development.
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Beginning my internship required me to adjust to the expectations of a professional working environment. I had to understand assigned tasks, manage my time, conduct research and prepare work for review.
I soon realised that working in media requires more than a good command of language. Accuracy, critical thinking, attention to detail and a willingness to learn are equally important.
As I became involved in the organisation’s activities, I gained a better understanding of how journalism, public relations and other communication functions complement one another. The experience showed me how research, planning and creativity contribute to effective media practice.
News writing and research formed a significant part of my training. I searched for current stories, gathered relevant information, wrote news copy and submitted my work for review and possible publication.
I also worked on headlines, inserts and tags, learning how these elements contribute to the structure and presentation of a news report. This helped me appreciate the importance of clear language, logical organisation and factual accuracy.
One of my regular responsibilities was preparing five news stories daily, accompanied by public relations opinions. This routine required me to follow relevant developments, investigate issues and consider the communication implications of the stories I selected.
I also researched news stories and relevant insights for my supervisor’s consideration. These assignments encouraged me to look beyond the surface of an issue, identify its central message and determine which details mattered most to the audience.
With practice, I became more comfortable turning researched information into readable news copy. I also learnt that editing is an essential part of journalism: even a story with valuable information needs careful review to ensure clarity, accuracy and a natural flow.
Being able to write news stories and contribute to the organisation’s content process was one of the most rewarding aspects of my training.
Before this internship, much of my practical experience had centred on conventional journalism. At Akweya TV, I had the opportunity to explore communication from a broader perspective.
Preparing public relations opinions alongside news stories encouraged me to consider how information could affect public perception, organisational reputation and audience engagement. I began to understand that effective communication involves not only sharing information but also understanding the audience and the purpose behind the message.
My exposure to digital content and social media-related tasks further demonstrated the importance of adapting messages to different audiences and platforms.
These experiences helped me distinguish between journalism and public relations while recognising their shared foundations. Journalism prioritises accurate reporting, whereas public relations focuses on purposeful communication between organisations and their audiences. Both require research, credibility and a clear understanding of the subject.
The experience strengthened my interest in exploring the different career opportunities available within Mass Communication.
One of the assignments that broadened my perspective was my involvement in the MCCRA project. My work focused on stakeholder selection and examining the influence and interests of different stakeholders in the project.
This required me to consider who should be involved, what they could contribute and how their interests might affect the project’s objectives.
Through the assignment, I learnt that stakeholder mapping involves more than identifying individuals or organisations. It requires an understanding of relationships, levels of influence and the interests that shape participation.
The work also drew my attention to the importance of community leaders, civil society organisations, researchers, language communities and disability-inclusion stakeholders in development initiatives.
This was a valuable introduction to development communication in practice. It helped me understand how communication can support community participation, promote inclusion and draw attention to the needs of people who might otherwise be overlooked.
The project encouraged me to view communication not merely as a means of distributing information but also as a tool for helping people understand issues, participate in discussions and contribute to solutions.
A Presentation That Challenged Me And Helped Me Grow
My MCCRA presentation was one of the highlights of the internship. The topic focused on stakeholder selection and the influence and interests of different stakeholders in the project.
Preparing for it required me to organise my research, understand the subject and present the information in a way that others could follow. I also created the presentation charts myself, taking responsibility for how the information would be arranged visually.
During the presentation, I received corrections as part of the feedback, but I was also applauded for my effort. That combination made the experience particularly meaningful. The recognition encouraged me, while the corrections reminded me that there is always room for improvement.
I learnt that accepting feedback is part of professional development and does not diminish the value of the effort already invested. Creating the charts independently also gave me an opportunity to demonstrate initiative and apply my understanding of the topic.
The presentation strengthened my confidence in preparing and communicating research. It also taught me to appreciate constructive criticism as an opportunity to improve rather than a reason to become discouraged.
Learning Through Meetings And Work Planning
The organisation’s weekly meetings became an important part of my internship. They provided opportunities to discuss ongoing responsibilities, review completed tasks and identify what needed to be done next.
Participating in these sessions helped me understand accountability in a professional environment. Work plans and progress reports were more than formal documents; they provided a way to organise responsibilities, assess progress and establish priorities.
I also participated in virtual meetings and related activities, gaining insight into the coordination required for remote collaboration.
These routines encouraged me to reflect on my contributions and approach assignments more deliberately. They also demonstrated how regular communication helps a team maintain direction and work towards shared objectives.
Research, Quizzes And Creative Content
My assignments extended beyond news production. I also researched questions for Canva-based quizzes and participated in other content-related activities.
This work required me to identify suitable information, assess its relevance and turn it into questions that could engage an audience. It gave me an opportunity to explore how research can be presented in a more interactive format.
The process combined analytical thinking with creativity. It showed me that communication professionals must adapt information to different purposes, whether producing news reports, developing educational content or preparing material for digital platforms.
These tasks broadened my appreciation of the opportunities available to someone with a background in Mass Communication.
Appreciation: The People Behind My Internship Experience
My experience at ISU Media Ltd was shaped not only by the assignments I completed but also by the people who guided, supported and encouraged me throughout the journey.
First, I extend my sincere appreciation to Mr. Odoh Diego Okenyodo founder of Isu Media Ltd and the CEO of Akweya TV Limited, for the opportunity to undertake my industrial training within the organisation. The experience provided a platform for me to apply my academic knowledge, gain practical exposure and learn more about the communication profession.
I also appreciate Mrs. Folusho Ogar, my supervisor and industry coordinator, for overseeing my training. My gratitude extends to Mr. Jackson Odeh, my supervisor who fills my logbook and documents my industrial training. Their respective roles contributed to my learning and the progress of my internship.
My special appreciation goes to Ms. Blessing Abah, the corps member who also served as a supervisor to me. Beyond her supervisory role, she became a friend, a sister and a mentor whose presence made my days at the office more enjoyable.
Her care showed itself in simple but meaningful gestures. We shared food, exchanged jokes and laughed over the funny names she gave me. She made me feel appreciated and celebrated my progress, bringing warmth to our daily interactions.
Those moments may have seemed small, but they became some of the memories I treasure most from the internship. Having someone who could guide me while relating to me with such friendliness made a genuine difference to my experience.
I am equally grateful to Ms. Gbemisola Okeowo, my coursemate and fellow intern. Sharing this experience with someone on a similar academic journey added a sense of companionship to the process. It reminded me that learning can also be enriched by the people growing alongside us.
I also acknowledge Mr. Nathan Yohanna, Mr. Stephen and the other members of staff whose presence and contributions formed part of my experience at Akweya TV.
Each person played a different role, whether through professional guidance, shared knowledge or personal kindness. I appreciate everyone who contributed to making my time at ISU Media Ltd a period of learning, connection and growth.
Lessons From The Challenges
Like every learning experience, my internship came with moments that required patience and adjustment. New responsibilities demanded attention, while feedback sometimes meant revisiting work I thought was finished.
One of the most important lessons was learning to separate correction from discouragement. My MCCRA presentation illustrated this clearly: I could appreciate the applause I received while still taking the feedback seriously.
I came to understand that professional growth requires humility and the ability to recognise areas for improvement without overlooking personal progress.
The experience also reinforced the importance of preparation, consistency and responsibility. Meeting workplace expectations involves more than completing a task; it requires understanding the objective, paying attention to detail and being willing to make necessary adjustments.
These lessons have influenced how I approach assignments and how I think about the kind of communication professional I want to become.
Lessons I Will Carry With Me
I leave this internship with a broader understanding of Mass Communication and its practical applications. I gained experience in news writing, research, public relations, digital content, presentations and development communication.
I also developed a greater appreciation for teamwork, work planning and constructive feedback. Most importantly, I learnt that professional competence develops through practice and requires continued effort, curiosity and a willingness to learn from experienced people.
My time at ISU Media Ltd has encouraged me to remain open to different opportunities within the communication field. The experiences I gained will serve as a foundation as I continue my studies and prepare for life beyond the university.
From 14 September to 23 October 2026, my internship at ISU Media Ltd and Akweya TV gave me an opportunity to move from classroom theory into the realities of a professional media environment.
I came seeking practical experience and gained exposure to several areas of communication. Writing news stories, researching content, working on the MCCRA project and delivering my presentation each contributed to my development in different ways.
Yet the value of the experience cannot be measured by assignments alone. The people who guided me, the colleague who shared the journey with me and the friendship I developed with Blessing all helped make this chapter memorable.
I conclude this chapter with a greater appreciation for the communication profession, a clearer sense of the skills I want to develop and warm memories of the people who made the experience worthwhile.
For me, this was more than an academic requirement to complete before graduation. It was an opportunity to learn, contribute, discover new interests and grow through professional responsibilities and personal connections.
The logbook may record the dates and activities, but the lessons, experiences and relationships will remain part of my journey long after the internship.
